Firstly we need to research what SEO or Search Engine Optimisation is and then work out if it concerns to your organisation. SEO is a form of Online Marketing which has the maximum rate of investment for any online marketing carried out at present. It is built on the basis that if you have a site and no one knows about it then what is the point of having a site? SEO makes your site viewable through search engines and therefore greatly increases your traffic and visitors to your site. The operation of search engines is the second most frequently used performed pursuit of all internet users and studies have shown that up to 85% of all internet users find sites through search engines.
So SEO is the marketing of your site through search engines, this is attained through a number of techniques, which a Search Engine Optimisation Company can help you with, are detailed below:
On-Page Optimization
This is your content or copy, if you write good content then you will have large success with Search Engine Placement. The ploy is to include your precise keywords that Internet users will put into search engines to come across your product or service. It is not a matter of putting as many keywords in as possible, if you are precise about your keywords and don’t cram your content with them, search engines will pick up on the keywords and rank your site accordingly. Page titles, known as ‘H1’ and ‘H2 tags, are also a prominent tool to make use of specific keywords so include keywords to the titles of each paragraph. There are a number of other on-page tools but the above are the major points to attract search engines.
Off-Page Optimization
This form of optimization is doing things off site to develop your sites optimisation to develop your sites search engine rankings. It is mostly generating high quality links to your site, concentrating on high quality. There are over 4 billion sites, so most of them are sites that have a low Search Engine Placement with the search engine and are consequently not the quality you are looking to have a link with. Quality links are sites that have a exact correlation to your product or service, when a user types in SEO they expect to find information on SEO not a site that has no significance to SEO. Google greets sites that make it easier for them to help their users and not to take their users to something inappropriate.
Behind-Page Optimization
This is where a Search Engine Optimisation Company or a webmaster can help you as this optimization is in the code of the site. What is identified as Meta Tags, form the source of the optimisation, in these tags you can include your page title, page description, keywords and also direct the search engines as to which area of the site is searchable and not. There is other coding that can be used including ‘alt’ tags for all your images to include your precise keywords and as I have mentioned ‘H1’ and ‘H2’ tags for your content titles.
These are the three techniques used for SEO, but is it correct for your organisation? That depends on your personal Online Marketing plan, do you want a presence on the Internet? Will the Internet be a beneficial source of income? Some trades such as electricians, plumbers and joiners don’t have a need for these, they rely on directory listings such as the Yellow pages and Thompson local so it is the nature of your business that determines your requirement for SEO.
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