TC Online Marketing

Important questions to ask you next website SEO expert

Many website owners see the services of an SEO expert as an easy way to a load of long term affordable website promotion services. If you are about to appoint a company to help you SEO your website, then you want to know what they are going to do. After all, you are probably paying quite a lot of money for these services. But what are the right questions to ask?

Most SEO experts will start with the website review and make the changes. As long as that’s completed, there’s not much to ask about. Where most of the money is spent is in the long term on link building and that’s where some dirty work can come into play from the less reputable experts.

Ask your proposed SEO expert what type of link building they will be performing posting to blogs and article writing. If they are posting to blogs, ask who’s blogs. Make sure they are not just leaving spammy comments on blogs. If article writing, who is writing the content and how much effort do they put into checking the articles are published with the links in place? You both have a vested interest in making sure this is done properly. Ask to see some samples of these for previous customers and if they say they can’t because of confidentiality, be suspicious.

Some SEO experts will depend mainly or totally on some form of website link exchanges. This is where you must be wary. You should ask how they find websites who are willing to put the links on their website. There will be two answers, either they are paid links or they are reciprocal links.

If they are a paid links, then they should be responsible for making sure that the website link stays live for the agreed duration. The problem is if they are reciprocal links. If you are not having the link placed in your website, where is the link going and how are they finding these websites?

This is where some sneaky work can come in to play. Some SEO experts have lists of website that accept automated link exchanges. These third party website think they are reciprocal linking to your website, but eventually notice large numbers of inbound links from the same useless directory with outgoing links to different website. All you are actually paying for is for them to submit your links via an automated script. Quite often they don’t even bother to submit you to the correct pages within the website’s links directory. Not only does this mean you aren’t on a themed page, but it is also wrecking the website owner’s links directory.

So how can you spot those experts with dubious links building against those with better reciprocal link building? Again, ask them for some examples of where they have placed links for customers and ask them where they provide the reciprocal link back. Again, be wary of those experts not willing to tell you – they are probably hiding something.

Once you know where they place links to other websites, have a look around the website. Does it have a home page? Is the website listed in search engines? If not, then there’s a dubious practice or two in their outgoing links. Are there lots of near identical pages on this website of theirs? Have a look on the websites that are linked to and see if you can spot where their customers’ links are. Are they all on the same page or are they categorized?

Be very cautious about how your paid SEO expert runs a link building campaign for your website, otherwise it could be a very expensive way to get a lot of wasted links. And if you are looking for more tips to get traffic to website, then don’t forget to check out the blog!

If you want to build free traffic to your sites your self – this is realistic – visit this web site for more details about how you can do that.

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